Food
and cooking articles and information:
James
Martin backs new seafood campaign
 One
of the UK's hottest celebrity chefs James Martin is
going strictly seafood as he is announced as the face
of 2 a Week, a new campaign encouraging people
to eat seafood twice a week.
The
Food Standards Agency recommends everyone eats a minimum
of two portions of seafood a week to ensure good health,
but despite this only twenty per cent of people in the
UK currently eat the recommended two portions. (TNS
2006)
The
2 a Week campaign, being launched by Seafish,
aims to raise awareness of the wide variety of delicious
seafood available in the UK and the many health benefits
of eating it regularly.
James
Martin loves cooking seafood and says it played a big
part in his training and healthy eating regime on BBC1's
Strictly Come Dancing. He said: "Seafood is
one of the most delicious and healthy foods around.
It's a great source of protein, vitamins and minerals
and is incredibly low in fat."
"I
always eat two portions of seafood a week. I try to
make at least one an oil-rich fish such as sardines
or herring because they are rich in omega-3 which is
so important for heart health."
As
one of Britain's best loved chefs, James often demonstrates
new and easy ways of cooking with seafood. He continues:
"There are endless ways of cooking seafood and
so many different species to try that it's easy to eat
it twice a week. It's the ultimate convenience food
- you can rustle a great dish up in under ten minutes
and what's more it's great value for money."
 Many
supermarkets, fishmongers, restaurants and bars across
the country will be backing the 2 a Week campaign
with promotions, offers and advice. A new logo has been
specially designed to help shoppers by reminding them
of the importance of eating two portions of seafood
a week.
The
2 a Week campaign forms the theme of this year's
Seafood Week which runs from the 6th - 13th October.
Now in its sixth year, Seafood Week is the biggest celebration
of seafood in the UK encouraging people to try the many
different varieties of seafood available and be adventurous
with new recipes and cooking methods.
To
find out more information about what's on during Seafood
Week in your area log onto www.seafish.org/2aweek
A
few easy to prepare recipes to get you started:
Published
03 October 2006
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